Marketing managers play a crucial role in helping a business to promote and sell its products to its customers. They can lead and influence the way a brand looks and feels in the market and marketing manager duties can cover the entire spectrum of how a company communicates. Discover expert tips on how to succeed as a marketing manager and what it takes to progress your career in this fast-paced industry.
As a marketing manager I try attract more customers to buy from the company and to raise brand awareness through the creation of marketing campaigns. They’ll also analyse the types of customer that a company wants and how to attract them, and they’ll figure out ways for the company to better serve the customers they already have. They’ll also ensure that the company sees a good return on any money that is invested in marketing activities.